In our Social Media class today we sat around and brainstormed the idea of advocacy blogging.
By creating a funny viral video, posting it to a couple of FWI blogs, critical to it's target audience, Samsung will be maximising audiences, reach, potential sales etc.
But, from FWI's perspective, is it right to be blogging about products favourably? Perhaps if its a Klass or Massey tractor, yes, but Samsung? Probably not.
Online product reviews could already be seen as adblogging. Portmanteau aside, it is an online publication, containing opinion, that can be favourable (yet also show some negatives). Take a look at this HAWX review for the PS3. Whilst the reviewer is highlighting its negative sides, he does recommend it to users at the end.
For a different perspective on adblogging, check out The Real Student Voice, an honorary Raddlemen
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Wasn't there a blog written by a woman living in her car? Her cause was to show the impact of a downfall from a middle class existence, and ended up being famous through the blogosphere. But who reads them? What's the target slice of audience, and most seem to be stumbled on. Will they all wither and die in a few years?
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